Last updated: April 2026

1. Who We Are

Get Guide On (referred to as “we”, “us”, or “our”) is a UK-based independent mobile network comparison service. We guide users to find better mobile phone plans.

Our contact details:

• Business name: Get Guide On

• Email: info@getguideon.com

• Phone: 0800 845 6990

For any questions about this privacy policy or how we handle your data, please contact us using the details above.

2. What Personal Data We Collect

We collect the following types of personal data:

• Identity Data: Your name. Collected when you call us or fill out a form.

• Contact Data: Your phone number and email address. Collected when you call us or email us.

• Usage Data: Your mobile plan preferences, current network, data usage, and budget. Collected during phone calls or web forms.

• Technical Data: Your IP address, browser type, and device type. Collected when you visit our website.

• Communication Data: Call recordings (with your consent) and email correspondence. Collected when you contact us.

3. How We Collect Your Personal Data

• Direct interactions: You call us, email us, or fill out a form on our website.

• Automated technologies: Cookies and analytics tools when you browse our website.

• Third parties: Analytics providers such as Google Analytics.

4. Why We Collect Your Data (Legal Basis)

Under UK GDPR, we must have a legal basis to process your personal data.

• To guide you to a suitable mobile plan: We use Identity, Contact, and Usage Data. Legal basis: Contract (to provide our service).

• To connect you with mobile networks: We use Identity and Contact Data. Legal basis: Legitimate interest (to fulfill your request).

• To improve our website and service: We use Technical and Usage Data. Legal basis: Legitimate interest (to grow our business).

• To comply with legal obligations: We use Identity, Contact, and Communication Data. Legal basis: Legal obligation.

• To send you marketing (if you opt in): We use Contact Data. Legal basis: Your consent.

5. How We Use Your Personal Data

We use your personal data to:

• Guide you to find the best mobile plan for your needs

• Connect you with mobile networks when you choose to switch

• Respond to your enquiries and provide customer support

• Improve our website, services, and customer experience

• Comply with legal and regulatory requirements

• Send you information you have requested (with your consent)

6. Who We Share Your Data With

We may share your personal data with the following parties:

• Mobile networks: We share your name, contact details, and plan preferences to complete your switch request.

• IT service providers: We share technical data to host and maintain our website.

• Analytics providers: We share technical and usage data to understand website performance.

• Legal authorities: We share data as required by law to comply with legal obligations.

We do not sell your personal data to third parties for marketing purposes.

7. Call Recording

When you call us:

• We may record calls for training and quality assurance purposes.

• We will inform you at the start of the call if recording is active.

• You have the right to request that we do not record your call.

• Call recordings are stored securely and deleted after 30 days.

8. Cookies

Our website uses cookies to improve your experience. For detailed information about the cookies we use, please see our Cookie Policy.

Types of cookies we use:

• Essential cookies: Required for the website to function.

• Analytics cookies: To understand how visitors use our site.

• Preference cookies: To remember your settings.

You can manage your cookie preferences through your browser settings or our cookie banner.

9. How Long We Keep Your Data

We keep your personal data only as long as necessary:

• Enquiry data (no switch): 12 months

• Customer data (successful switch): 6 years (for legal and tax purposes)

• Call recordings: 30 days

• Website analytics data: 26 months (Google Analytics default)

After the retention period ends, your data is securely deleted or anonymised.

10. Where Your Data Is Stored

Your personal data is stored on secure servers located in the United Kingdom and European Economic Area (EEA) .

We do not transfer your data outside the UK or EEA without appropriate safeguards.

11. Your Legal Rights

Under UK GDPR, you have the following rights:

• Right to access: You can request a copy of the data we hold about you.

• Right to rectification: You can correct inaccurate or incomplete data.

• Right to erasure: You can request deletion of your data (“right to be forgotten”).

• Right to restrict processing: You can limit how we use your data.

• Right to data portability: You can request your data in a machine-readable format.

• Right to object: You can object to processing based on legitimate interests.

• Right to withdraw consent: You can withdraw your consent at any time.

To exercise any of these rights: Contact us at info@getguideon.com or call 0800 845 6990.

We will respond to your request within 30 days as required by law.

12. Complaints

If you are not satisfied with how we handle your personal data, you have the right to complain to the Information Commissioner’s Office (ICO) .

• Name: Information Commissioner’s Office (ICO)

• Website: ico.org.uk

• Phone: 0303 123 1113

• Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would appreciate the chance to resolve your concerns first. Please contact us before approaching the ICO.

13. Changes to This Privacy Policy

We may update this privacy policy from time to time. When we make changes:

• The “Last updated” date at the top of this page will change.

• Material changes will be notified on our website or by email (where appropriate).

Please check this page regularly to stay informed.

14. Contact Us

If you have any questions about this privacy policy or how we handle your data:

• Email: info@getguideon.com

• Phone: 0800 845 6990